The independent school earned several awards from the National School Public Relations Association and Public Relations Society of America for the summer 2022 campaign to introduce Director Amani Reed as the new head of school.
By Juanita I.C. Traughber, Director of Marketing & Communications
The Nashville Chapter of the Public Relations Society of America gave University School of Nashville five regional public relations industry awards during its annual awards banquet on Tuesday, August 29 at GEODIS Park. USN earned trophies for its work in introducing Amani Reed as its new Director in the categories of Reputation & Brand Management and Internal Communication and for the videos “Trust During Transition,” “Amani Reed, A Profile,” and “Student Roundtable.”
In summer 2022, Amani Reed joined USN as its 11th Director and the first person of color to lead the K-12 educational institution founded as Peabody Demonstration School in 1915. Following 14 months of research and planning, the Office of Marketing & Communications launched a two-month campaign for the USN community to become acquainted with him before the school year began through a seven-part video series shared through weekly emails and nine “Meet & Greet” opportunities during what are usually quiet summer months. This outreach to the school’s key publics was accompanied by four earned media placements to share the school’s historic appointment with the greater Nashville community.
PRSA Nashville’s Parthenon Awards recognize exceptional work and thought leadership from the Middle Tennessee public relations community and are bestowed to projects and programs that demonstrate excellence in the public relations profession. This year, more than 200 programs and projects were entered across a broad range of industries and public relations disciplines in Middle Tennessee and judged by public relations professionals in Florida. The highest-scoring programs and projects earn Parthenon Awards. USN was recognized among regional and international public relations agencies and multinational corporations, including Bridgestone Americas, Jack Daniel’s, the Nashville International Airport, and FINN Partners.
The school earned PRSA Awards of Merit in the categories of Media Relations, Newsletters, Events and Observances More Than Seven Days, and Videos for work related to the Incoming Director Campaign. USN also was recognized in July at the National School Public Relations Association’s national conference in St. Louis with a Golden Achievement Award, which recognizes outstanding strategic work in all aspects of school public relations, communication, marketing, and engagement. USN earned a glass trophy for the entire Incoming Director Campaign and separate honorable mentions for the branding package and video series.
The trophies are in the Edgehill Lobby, outside of the Director’s Office. Watch the full video series at usn.org/director.
Director of Marketing and Communications Juanita I.C. Traughber, Director Amani Reed, Creative Means Owner Britt Simmons, and Board of Trustees Past President Tina Modi hold USN's five Parthenon Awards and Traughber's Olympus Award on Tuesday, August 29 at GEODIS Park.
Middle and High School Art Teacher Emily Holt will be honored with the Tennessee Association of Independent Schools’ Hubert Smothers Excellence in Teaching Award on Monday, November 9 in Memphis.
Third graders visited Mound Bottom State Archaeological Area for an immersive history lesson and guided site tour that will set the stage for this year's studies in Tennessee history and Native American history.
Middle School and High School Chinese Teacher Josephine Huang has been involved with USN as a volunteer, a parent, and a teacher. Now in her 20th year as a faculty member, Huang's innovative lessons and belief in relationships continue to instill in students a lifelong love of learning.
With trail names like Megawatt, Electric Avenue, High Voltage and Livewire, the mountain bike team knew it was time to pedal out some extra watts for their NICA/TICL State Championships at Raccoon Mountain, and survive the technical trails above Chattanooga full of boulder gardens, rock drops and sandy rubble.
Winged Deer Park and trails in Johnson City hosted our 4th race on Sunday October 11th, and despite a bit of hurricane outwash winds and showers - and reduced team numbers due to fall break and distance from Nashville - our racers utilized all available skills and speed which helped “wing" Sophomore Claire Dehner to a 4th place podium spot, our first podium appearance and medal for the season.
Tiger golfers have officially qualified for the region tournament, and our other teams are not far behind. Volleyball sits near the top of the district, finishing up regular season play next week with Senior Night. Girls soccer continues to hold first place in the district after another 9-0 win, and our cross country runners are chasing after some school records. To round it all out, our mountain bike team traveled to Oakfield to continue to improve on their times for the season. There’s plenty more where that came from- so be sure to come out to the River Campus, Sperling Gym, or out on the road to cheer on our Tigers before their seasons end.
USN Mission: University School of Nashville models the best educational practices. In an environment that represents the cultural and ethnic composition of Metropolitan Nashville, USN fosters each student’s intellectual, artistic, and athletic potential, valuing and inspiring integrity, creative expression, a love of learning, and the pursuit of excellence.